
Robbie Wade-Gery
Performance Marketing Expert

Performance marketing consultant with 8+ years’ experience scaling DTC fashion, beauty and lifestyle brands through data-driven growth strategy, full-funnel paid media, and commercially-focused decision-making.
I’ve helped globally recognised brands accelerate profitable revenue growth across paid media channels while shaping the creative, analytical and operational foundations that allow them to scale sustainably.
Brands I’ve worked with include: A.P.C., Stella McCartney, Jacques Marie Mage, Stüssy, The Frankie Shop, ISAMAYA Beauty, Astrid & Miyu, and over 50+ DTC brands globally.
I support brands that want to scale intelligently - pairing high-impact performance marketing with clear strategy, strong creative and a full-funnel approach that drives measurable and sustainable results.

Paid media strategy and activation encompasses platforms like Google Ads, Meta Ads, and TikTok.
Creative and content direction tailored for optimal performance.

Growth Forecasting & Commercial Modelling (CAC, COS, LTV)
Utilising Advanced Analytics & Insight Reporting.
Custom Dashboards & Data Visualisation provide tailored insights for better decision-making.

Lifecycle Marketing Consultancy with Expert Guidance.
Clear Communication with Founders on Strategies including profitability & PNL.

Ad & organic content creative direction.
Creative performance testing frameworks designed for DTC growth
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